Privacy Policy

Effective Date: January 1, 2024

Last Updated: January 1, 2026

Introduction

Vallen Allergy & Asthma, PC (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website at https://www.vallenallergyasthma.com (the “Website”).

This Privacy Policy applies only to information collected through our Website and does not apply to information collected through other means, including at our physical office locations. For information about how we handle your protected health information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA), please refer to our Notice of Privacy Practices provided at our office.

By using our Website, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Website.

Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide to us through our Website, including:

  • Contact Information: Name, email address, phone number, and mailing address when you contact us, request an appointment, or sign up for communications
  • Appointment Requests: Information you provide when scheduling or requesting appointments
  • Communication Records: Messages, questions, or feedback you submit through contact forms, email, or other communication channels
  • Newsletter Subscriptions: Email address and preferences when you subscribe to our newsletter or updates

Information Collected Automatically

When you visit our Website, we automatically collect certain technical information, including:

  • Device Information: IP address, browser type, operating system, and device identifiers
  • Usage Data: Pages visited, time spent on pages, links clicked, referring websites, and navigation patterns
  • Location Data: General geographic location based on your IP address
  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see “Cookies and Tracking Technologies” section below)

Information from Third Parties

We may receive information about you from third-party services, such as:

  • Social media platforms if you interact with our social media profiles
  • Analytics providers who help us understand Website usage
  • Marketing partners who assist with our communications

How We Use Your Information

Healthcare Services and Operations

  • Responding to appointment requests and inquiries
  • Providing information about our services, providers, and office locations
  • Communicating about your care (when applicable)
  • Managing patient relationships

Website Functionality and Improvement

  • Operating, maintaining, and improving our Website
  • Analyzing usage patterns to enhance user experience
  • Troubleshooting technical issues
  • Ensuring Website security and preventing fraud

Communication and Marketing

  • Sending newsletters, health tips, and practice updates (with your consent)
  • Providing information about our services, events, and promotions
  • Responding to your questions and requests
  • Conducting surveys and gathering feedback

Legal and Compliance

  • Complying with applicable laws, regulations, and legal processes
  • Enforcing our Terms of Use and other policies
  • Protecting our rights, privacy, safety, and property
  • Preventing fraud and unauthorized access

Business Operations

  • Performing business analytics and research
  • Managing vendor and partner relationships
  • Conducting internal quality assurance and training

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with third-party vendors and service providers who perform services on our behalf, including:

  • Website hosting and maintenance providers
  • Email service providers and communication platforms
  • Analytics and data analysis services
  • IT security and support services
  • Marketing and advertising partners

These service providers are contractually required to protect your information and use it only for the purposes for which it was disclosed.

Healthcare Partners

With your consent or as permitted by law, we may share information with:

  • Other healthcare providers involved in your care
  • Insurance companies for billing and coverage verification
  • Laboratories and diagnostic services
  • Pharmacy services

Legal Requirements

We may disclose your information when required by law or in response to:

  • Valid legal processes (subpoenas, court orders, warrants)
  • Government or regulatory requests
  • Law enforcement investigations
  • Protection of our legal rights and safety
  • Prevention of fraud or security threats

Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the successor entity, subject to the same privacy protections.

Consent

We may share your information with your explicit consent or at your direction.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our Website. We use cookies and similar technologies to enhance your browsing experience and analyze Website usage.

Types of Cookies We Use

Essential Cookies: Necessary for Website functionality and cannot be disabled

Analytics Cookies: Help us understand how visitors use our Website through services like Google Analytics

Functional Cookies: Remember your preferences and settings

Marketing Cookies: Track your browsing activity to deliver relevant advertisements

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies
  • Receive notifications when cookies are set

Please note that disabling cookies may affect Website functionality. To learn more about cookies and how to manage them, visit www.allaboutcookies.org.

Third-Party Analytics

We use Google Analytics to analyze Website traffic. Google Analytics uses cookies to collect information about your use of our Website. To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.

Your Privacy Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Access and Correction

You may request access to or correction of your personal information by contacting us using the information provided below.

Opt-Out of Communications

You may opt out of receiving marketing emails by:

  • Clicking the “unsubscribe” link in any marketing email
  • Contacting us directly at the email or phone number below
  • Updating your communication preferences

Please note that even if you opt out of marketing communications, we may still send you non-promotional messages related to your inquiries or our relationship with you.

Do Not Track Signals

Our Website does not currently respond to “Do Not Track” signals from browsers. You may manage tracking preferences through your browser settings and the methods described in the “Cookies and Tracking Technologies” section.

State-Specific Privacy Rights

California Residents: Under the California Consumer Privacy Act (CCPA), California residents have additional rights including the right to know what personal information is collected, to delete personal information, and to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, please contact us.

Other State Rights: Residents of other states may have additional privacy rights under applicable state laws. Please contact us to learn more.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, disclosure, alteration, and destruction. These measures include:

  • Secure Socket Layer (SSL) encryption for data transmission
  • Restricted access to personal information on a need-to-know basis
  • Regular security assessments and updates
  • Employee training on privacy and security practices
  • Firewall and intrusion detection systems

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider:

  • The nature and sensitivity of the information
  • The purposes for which we collected the information
  • Legal and regulatory requirements
  • Our legitimate business needs

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

Children’s Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information. If you believe we have collected information from a child under 13, please contact us immediately.

Links to Third-Party Websites

Our Website may contain links to third-party websites, including social media platforms, that are not operated by us. This Privacy Policy does not apply to those third-party websites. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page. If we make material changes, we may provide additional notice, such as posting a prominent notice on our Website or sending you an email notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Website after changes are posted constitutes your acceptance of the updated Privacy Policy.

HIPAA Notice

This Privacy Policy governs information collected through our Website only. The use and disclosure of your protected health information (PHI) as a patient of Vallen Allergy & Asthma, PC is governed by the Health Insurance Portability and Accountability Act (HIPAA) and is described in our Notice of Privacy Practices, which is available at our office or upon request.

If you have questions about how we handle your medical records and health information, please request a copy of our Notice of Privacy Practices.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Vallen Allergy & Asthma, PC

We will respond to your inquiry within a reasonable timeframe.

Acknowledgment and Consent

By using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of our Website immediately.

This Privacy Policy is designed to comply with applicable privacy laws and regulations. However, it is not a substitute for legal advice. Vallen Allergy & Asthma, PC reserves the right to modify this policy at any time in accordance with applicable law.